MTA MARYLAND: BALTIMORELINK

APPLYING DESIGN PRINCIPLES TO BUS STOP SIGNS

As part of the JHU-MICA chapter of Design for America, I led a team of designers in identifying critical points in the customer experience on the MTA Maryland bus system. We presented to and attended meetings of MTA Maryland's BaltimoreLink Signage Subcommittee. In 2015, our strategic recommendations on how design research, information design principles and user experience informed the eventual rollout of BaltimoreLink.

STRATEGIC RECOMMENDATIONS

RESEARCH

We gleaned the internet and conducted online surveys, observed users, held one-on-one interviews and researched other cities for best practices.

Proposed Solution

Our first concept addressed the possible information for a single post layout.

PROPOSED SOLUTION

A second iteration addressed the potential information that could be shared on the "blade" layout.

results

As detailed in the below images, the resulting BaltimoreLink signs concepts (designed by MTA Transportation Planner Marc Szarkowski) incorporated a number of our recommendations.

TEAM: Annie Hill, Kate Iannelli, Emily Mintman & Priya Pappu