MARRIOTT

Identifying user-friendly options for purchasing event wi-FI

Marriott issued a challenge to Design Leadership students in 2016: Use design-thinking methodology to develop user-friendly options for communicating large-event wi-fi pricing as part of its new Wi-Fi Simplified.

Actions/Tools

ETHNOGRAPHIC RESEARCH

JOURNEY MAPPING

SYNTHESIS

RECOMMENDATIONS

RESULTS

Many of the components recommended in our communications and pricing strategy were incorporated into Marriott's September 2016 rollout of Wi-Fi Simplified.

TEAM: Kate Iannelli, Bianca Jackson, Emily Mintman & Priya Pappu